The producers and distributors of Telangana have turned into loggerheads over the issue of revenue generated from films. While exhibitors demand a percentage-sharing model over the fixed rental model, Suniel Narang of Asian Cinemas and Naga Vamsi of Sithara Entertainments have allegedly fired shots at each other. Following Vamsi`s recent comments, Suniel has now taken a dig at him, calling him a ‘snake’ and a ‘producer with duplicate hair’.
What Naga Vamsi said
Ravi Shankar of Mythri Movie Makers, Naga Vamsi, and other members of the Producers Guild recently held a press conference to discuss the ongoing issue. At the press meet, Vamsi said, “People will come to theatres if you develop single screens over multiplexes. Look at Vizag, single screens there generate more revenue than plexes.”
The producer added, “One big exhibitor has had Mallikarjuna and Brahmaramba theatres under lease for years now. Instead of doing that, they are developing the multiplexes around them. If you really cared about movie theatres, why don’t you stop feeding multiplexes and give movies to single screens instead? But when someone else is making a big film, you suddenly remember exhibitors and single screens.”
Suniel Narang hits back at Naga Vamsi
Meanwhile, Suniel, at a press conference ahead of Vamsi`s comment with Sireesh, Dil Raju`s brother, and other members of the Telangana Exhibitors Association, said, “Isn’t it better for all of us to develop single screens instead of them shutting down? There is no targeting one film or anything. We have been asking for so many years, and producers are promising us they are not completing the issue. They always say we will sit, but they aren’t. Kindly help us save single screens and upgrade them.”
“Duplicate Wig పెట్టుకోని Glasses పెట్టుకోని ఒక ప్రొడ్యూసర్ ఉంటాడు కదా…क्या नाम है?” – #AsianSuniel#NagaVamsi
VC – @TV9Telugu pic.twitter.com/3e5jalmCRH
— Daily Culture (@DailyCultureYT) May 14, 2026
Now, following Vamsi’s press meet, during an interview with TV9, Suniel was seen speaking to someone off the screen and said, “Wo kya naam hai beta? Wo producer rehta, chashma pehenke, vo duplicate baal rehta. Naga Vamsi, paamu…sorry, Naga Vamsi. (What’s his name son? The producer who wears spectacles and has duplicate hair. Naga Vamsi, snake…).” Suniel seemingly took a dig at Vamsi`s name Naga, which refers to a divine or semi-divine, half-human, half-serpent being in Hindu mythology.
Suniel also stated that Vamsi claimed he builds multiplexes wherever he finds land, but he is actually building numerous single screens and booking them instead.
Additionally, Narang`s daughter, Jhanvi Narang, also hit back at Vamsi on X (formerly Twitter). Sharing a map of where their theatres are located, she wrote, “Our company was built on the idea of renovating single screens to provide a hygienic and clean family experience. When the root of my company stems from single screens, its absurd anyone questions why we worry about the plight of the very same single screens.”
