For the first time in India, Aryan Khan and Shah Rukh Khan have leveraged Instagram’s new feature that allows users to unlock exclusive, hidden content using a password. They’ve shared never-before-seen behind-the-scenes footage from The Ba***ds of Bollywood as part of this innovative digital experience. Recognizing the immense popularity of the series, the creators have partnered with Instagram to release special making-of content, accessible only through this password-protected feature. While the Instagram feature is still in testing, this exclusive access offers fans a unique and interactive way to engage with the show.
Crack a code for exclusive BTS
Here’s the catch: the exclusive reel is locked on their Instagram profiles, and only those who can crack the code will be able to view it. In true ‘The Ba***ds of Bollywood’ fashion, Aryan Khan puts the spotlight on the audience—inviting, challenging, and rewarding the most dedicated fans with access to this hidden, behind-the-scenes content.
The launch has already generated significant excitement online, with fans eagerly trying to guess the password, sharing hints, and posting clips from the unlocked reel across social media platforms.
Since its launch on Netflix, The Ba***ds of Bollywood has become the internet’s new obsession — spawning fan theories, edits, memes, and countless reels that have taken over timelines globally. This new interactive drop only fuels the frenzy further, offering fans an even deeper peek into Aryan Khan’s world.
Aryan Khan on his series being based on reality
Aryan Khan has hit it out of the park with his directorial debut, a series that brims with digs at the industry. Aryan also revealed that while his Netflix series is fictional, it does include moments inspired by real experiences.
While speaking to Variety, Khan said, “We wanted to be self-deprecating, but not disrespectful anywhere. I think we maintained that line correctly. The guardrails were self-imposed because, when you’re part of the industry and making something about it, there’s a lot of respect. Taking a joke on yourself is the first and most important thing in comedy. People were extremely sporting, and we made sure never to push boundaries – only to laugh at ourselves.”
Aryan noted, “We were pushing it for screen, obviously, but obviously there’ll be things that are inspired. There’ll be scenes that are inspired on certain realities, and there’ll be exaggerations. It’s not obviously a documentary.”
“In this industry, there are many truths and many lies, often disguised as each other. That sense of mystery is what keeps audiences hooked, they may love it, hate it, or be intrigued, but they can’t ignore it,” he explained.
Created and directed by Aryan Khan, and produced by Gauri Khan under Red Chillies Entertainment, the series stars Lakshya, Bobby Deol, Raghav Juyal, Sahher Bambba, Mona Singh, Anya Singh, Manoj Pahwa, Manish Chaudhari, Gautami Kapoor, Rajat Bedi, and others.
