Producer Namit Malhotra is making headlines for reportedly turning down a massive Rs 700 crore OTT deal for the upcoming epic Ramayana, starring Ranbir Kapoor and Yash. The decision reflects the team’s strong confidence in the film’s scale and long-term value.
Namit Malhotra turns down a major deal
According to reports, the offer considered one of the highest ever for an Indian film’s digital rights was rejected almost immediately. Instead, the makers are aiming for a significantly higher deal, reportedly in the range of Rs 1,000 crore. The move signals a strategic approach to monetising the film, especially given its massive production cost and global ambitions.
Directed by Nitesh Tiwari, Ramayana is being developed as a two-part cinematic spectacle, mounted on an unprecedented budget reportedly touching Rs 4,000 crore. The film is already being described as one of the most ambitious projects in Indian cinema, with its teaser offering a glimpse into its grand visual scale and storytelling.
Makers eyeing for a bigger deal for Ramayana
Reports suggest that Malhotra and his team believe the project deserves a far higher valuation due to its legacy potential and global appeal. Rather than selling off digital, satellite, and music rights early to reduce financial risk, the makers are choosing to hold on to them, expecting bigger returns as the film builds momentum closer to release.
The decision also aligns with the film’s positioning as a global cinematic event rather than just a domestic release. With a star-studded cast and cutting-edge visual effects, the makers are aiming to create a franchise that resonates with audiences worldwide. The two-part saga is expected to hit theatres starting Diwali 2026, further boosting its commercial prospects.
The teaser’s reception has already generated significant buzz, with viewers praising its scale and ambition. This early response may have strengthened the makers’ belief that the film can command record-breaking deals across platforms.
While rejecting such a lucrative offer may seem risky, it underscores the confidence the team has in Ramayana’s potential to redefine box office and digital benchmarks. If the strategy pays off, the film could set new standards not just in storytelling but also in the business of Indian cinema.
As negotiations continue, all eyes are now on whether the film will secure the unprecedented Rs 1,000 crore deal it is reportedly targeting.
