UK’s iconic fashion brand, NEXT, has officially launched its first Exclusive Brand Store (EBO) in India, in association with Myntra Jabong India Pvt Ltd (MJIPL). The store was opened on Friday in Pune. The official launch of the first store in the country, ahead of the festive season, marks a significant milestone in NEXT’s India journey.
Located at Pavilion Mall, one of Pune’s most vibrant retail hubs, the store provides the brand`s shopping experience, promising the latest in-season fashion across men, women and kids categories. The store spans an impressive 7,100 sq ft, and embodies NEXT’s hallmark British elegance and modernity, bringing Indian shoppers closer to its globally celebrated fashion.
Speaking on the launch of the first brand store in India, Venu Nair, Chief of Strategic Partnerships and Omni-channel, Myntra, said, “Our strategic collaboration with NEXT provides Indian consumers with access to the brand`s globally acclaimed collections. Renowned for unparalleled designs and quality, across women’s, men’s and children’s wear, the brand has been instrumental in addressing consumer gaps within the fashion market across various categories. Specifically in children`s wear, the premium children`s fashion market is currently underserved, offering limited options for fashion-conscious parents.”
He added, “We are proud to join hands with Shoppers Stop, a pioneer in premium departmental stores in India. Their strong legacy, deep consumer connections, and expansive footprint make them our trusted partner in bringing NEXT’s globally celebrated collections closer to Indian shoppers.”
In addition to Exclusive Brand Outlets (EBOs), NEXT will also expand its presence through shop-in-shop formats at multi-brand retail stores such as Shoppers Stop, widening accessibility for shoppers beyond standalone locations. In the next five to six years, NEXT aims to expand to over 50 points of sale (EBOs and shop-in-shop formats) across India, in key Indian cities, including Hyderabad, Delhi, Mumbai, and Bengaluru.
India is a key strategic market for NEXT globally. The launch of India’s first NEXT brand store is a milestone moment in creating a distinctive offline fashion experience, complementing the brand’s online presence and building NEXT as a trusted destination for Indian shoppers.
Location- Pavilion Mall, Pune, Maharashtra
Area- 7,100 sq. ft
